Connectify Networks' Customer
acquisition Case Studies

VeriSign VeriSign operates Intelligent Infrastructure Services that enable enterprises and individuals to find, connect, secure, and transact across today's complex global networks.

VeriSign approached Connectify with a major challenge. Their goal was to reach and market directly to a high volume of quality technology users who were interested in purchasing VeriSign's products and services.

Connectify Networks customized a “call to action” customer acquisition campaign for VeriSign. Connectify collected additional information for VeriSign including job title and occupation. This information allowed VeriSign to further customize their product and service offerings. Connectify's relationship with VeriSign continues to grow and now includes acquisition programs domestically and internationally.

Blockbuster Blockbuster Online Delivers DVDs, movies, and games to your Home Door

Blockbuster's challenge was in improving the conversion from subscribers to active, paying customers. While they saw high rates of subscribers the conversion to customers was low.

Upon analyzing their market strategy Connectify learned that Blockbuster was marketing to the masses and the offer was promoting a “Free” DVD rental.

Connectify's solution was to keep the offer simple, but to add a coupon for a discount on a DVD, an action that would help drive customers into the store to redeem the coupon. Additionally, Connectify added a confirmation email component to the program. In creating a call to action with the coupon and a confirmation component with email, Connectify helped Blockbuster improve their conversions significantly.

SBC Communications SBC Communications brings you the best phone services on the Net

SBC has been aggressively rolling out services in markets across the United States. Their goal was to communicate with as many new potential customers in new geographic locations across the U.S.

One of the challenges SBC faced was that many of the leads they were receiving were not originating from the geographical areas that they were targeting. Connectify Networks built a program for SBC that included zip code targeting throughout the United States . Additionally, a confirmation email component was added to validate both the location and user.

This program provided a much more immediate opportunity for SBC to effectively qualify and communicate with each new user.